Who I am

I’m Sarah Perugia and I am passionate about helping individuals and teams fulfil their potential and achieve their goals. This means helping them to operate at their best. To show up every day feeling energised, connected and confident.  

I am a qualified accredited Executive Leadership Coach, Team Facilitator and Keynote Speaker. I have been working all over the world, helping teams and individuals flourish, for nearly 20 years.

My journey into coaching is quite an unusual one. I was working as a professional actor in London when I was first asked to come into a business, and work with leaders on communicating with gravitas, charisma and confidence. I loved this work instantly, and found sharing what I knew as an actor about managing nerves, breathing, voice, body language and storytelling, with senior leaders, fascinating and huge fun. Actors are taught how to ‘own the room’, listen with complete presence, build rapport and perform at their best night after night. This is an invaluable skill-set for anyone wanting to make just the right impact as they pitch, present, network and influence.

My qualifications as a Neuro-Linguistic Programming Practitioner and in Positive Psychology, have further enriched what I offer as a coach, keynote speaker and facilitator. Understanding the psychology, neuroscience and physiology behind building resilience and making a positive impact on others, is extremely powerful. If we want to get a better result we have to think about how we can flex our thinking and behaviour.

My numerous qualifications in coaching and my own research, as well as hundreds of hours of coaching facilitation, have given me the expertise to empower my clients to know what actions they can take to make real tangible changes and achieve incredible results.

If you’re ready for a chat on the phone, or a coffee, to talk about what you would like to achieve, please email on sarah@sarahperugia.com or call +44 7947211959.

Businesses I’ve worked with

What clients say about me

  • Lee Gittings
    Former Sales Director for UK and Ireland at Boehringer Ingelheim
    Throughout Sarah’s time working with us I was so impressed by the way she combined immense knowledge and expertise with an ability to articulate ideas simply and make advice tangible and doable.
  • Leonie Williamson
    Senior manager at a large telecommunications brand
    Sarah has completely transformed my view of myself and what I can achieve – both professionally and personally. She’s helped me develop in my career to the point where I don’t feel scared or held back by obstacles I face, but instead am confident to take on the next challenge. I am incredibly thankful to her and would recommend her wholeheartedly.
  • Sarah Montagne
    Head of EU Regulatory Policy and Regulatory Affairs UK at Bayer
    Overall I’ve found that Sarah has such a great energy and sense of fun – she’s friendly, kind, and funny, as well as being a very clear and engaging communicator. Plus she just really knows her stuff. I’ve loved spending time with her and I know my team loved her too. I’d have her back in anytime and can promise you that you won’t regret using her.
  • Reena Cholera
    Head of Sales at Bayer
    Ultimately Sarah has made it possible for me to come to work every day and operate at my best at a very high level, feeling confident in my abilities and positive about my contribution. I am so grateful and wouldn’t hesitate to recommend her to anyone
  • Su Smith
    Strategic Solutions Director at Bedrock Healthcare Communications
    What makes Sarah such an effective coach is that it never seems like just a job to her – she really cares about you and your progress and is very gentle and kind. She’s also great at knowing when to talk and when to just listen, when to give you direction and when to let you find the answer for yourself.